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New Concept Mining advertises in the third edition of Deep South Africa

Deep 4The third edition of Deep South Africa will launch on the 28th September.

Focusing on Health and Safety, the book will reflect on the progress the South African mining industry has made in this regard, while examining issues and challenges pertinent to improving health and safety in this country.

In the foreword by May Hermanus, Director of the Centre for Sustainability in Mining and Industry (CSIM) says that although various hazards are often present when mining this does not necessarily follow that mining is dangerous. “Whether mines are safe or not depends on how well safety and health risks are controlled.”

The issue of health and safety is a critical one for the industry. Starting with the Leon Commission in 1994, the book traces the development of health and safety initiatives to 2008 – the country’s most successful year in terms of health and safety.

However while 2008 was a record year for safety, the industry still has much work to do in this arena to guarantee safe working conditions for its employees.

Key initiatives are profiled in the book as well as the key organisations and associations that are working hard to accomplish a safer and healthier working environment in the industry. Key health and safety figures are also introduced.

The book examines the regulatory landscape of health and safety, the initiatives undertaken by government, labour and the employers to get to zero harm and the actual state of health and safety in the industry.

Publishers of Deep SA, Nelida Publishing, have ensured that Deep SA – Health and Safety presents the reader with a comprehensive picture of the health and safety situation in the mining industry.

Nelida Publishing: Official Media Partner of Mining Indaba 2011
Nelida Publishing, publisher of Deep South Africa, is pleased to announce that it is an official media partner for the Mining Indaba 2010.
The Mining Indaba is being held in Cape Town at the CTICC from February 7-10 2011.
Mining Indaba Cape TownThe partnership reflects the relevance of the publication Deep South Africa in this sector as an authoritative guide to current industry issues.
In 2008, Deep South Africa focused on sustainable development in the mining sector. This year, Deep South Africa examines challenges related to health and safety.
The book comes at a time when health and safety issues have come into the spotlight. This third edition of Deep South Africa will discuss legislation, industry initiatives, successes and shortfalls in this area. Mining companies are encouraged to talk about their own initiatives and to tackle these problems head-on.

Deep South Africa, 3rd edition - Health and Safety, launches September 2009

Deep SANelida Publishing is a B2B publisher that focuses on industry specific titles. An exciting new title, Women on Site, will be launched in 2009. This publication profiles the issues facing women in the construction, engineering and architectural industries. The book aims to provide an insight into these topical sectors, as a growing number of women are entering the fields and government is committing to empowering females in these industries.
For more information on the Mining Indaba, visit

Contact Details:
Alida Keet on 021 4246439 and This e-mail address is being protected from spambots. You need JavaScript enabled to view it
Janine Nel on 021 424 6433 and This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Second edition of
DEEP South Africa
launches end November
Exploring the compelling concept of sustainable development

Following in the wake of the success of its first edition in 2007, the 2008 edition of Deep South Africa — Sustainable Development is poised for release at the end of this month.

Last year’s edition created a vivid tableau of the South African mining industry, from the colourful personalities who discovered and exploited the first minerals, to the high-tech listed mining companies that dominate the industry today.

Nelida Publishing reports that from this departure point, the second edition of Deep South Africa focuses on the compelling subject of sustainable development. This complex concept is all about ensuring that human needs are met and continue to be met into the future, while exploiting natural resources for profit and preserving the environment.

The latest edition of Deep South Africa — Sustainable Development looks at the subject in its three constituent parts: environmental sustainability, economic sustainability and social sustainability.

These issues are critical in the mining industry of the 21st century and Deep South Africa — Sustainable Development explores the spectrum of innovative and creative ways in which mining companies are responding to the challenges.

The book uses focused articles to outline the fundamental legal, economic, environmental and social frameworks in which mining companies are required to operate in South Africa today and then looks at the diversity of responses these companies have set in motion to meet their obligations.

Deep South Africa — Sustainable Development has it all: inspiring good news stories of creative sustainable development initiatives, controversial viewpoints from industry stakeholders, cameos of 21st “Eco Champions” at work in the industry, a whistle-stop tour of South Africa’s listed mining companies and much more.

Chamber of Mines’ chief executive Zoli Diliza, introduces the book by saying: “It’s going to take a leap of faith for mining industry leaders to achieve an array of sustainability objectives that are uniquely South African within the next decade — but the good news is that these leaders are already on their feet, poised for the jump.”

Deep South Africa — Sustainable Development will be available in all major bookstores from December 2008 and will be distributed to attendees at the February 2009 Mining Indaba in Cape Town.

The price, at R279,00 excluding VAT, remains the same as the first edition.

Nelida Publishing was established in 2006 and produces a selection of business to business publications under the Phoenix imprint. Nelida was named the winner (Media and Marketing category) of the Enablis/FNB Sunday Times Business Challenge in 2007. For more information see:


Alida Keet
Nelida Publishing
Tel: (021) 424 6439
Email: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
Download this press release

Click here to download Deep1 Press Release

A Celebration of the South African Mining Industry

Mining has long been seen as the lifeblood of South Africa’s economy. December 2007 sees the launch of Deep South Africa, a book exploring the history of the South African mining industry, its colourful characters through the centuries, and a look at the current players in the sector.

As a world leader in mining and the dominant gold mining country globally since 1880, South Africa is renowned for an abundance of natural mineral resources. Many of its mining companies lead sectors across the globe in production and innovation. As such, the history of the mining industry has impacted immeasurably on the development of South Africa as a whole.

Nelida, publisher of Deep South Africa, believes that this portrait of mining in South Africa will be of interest to those across the industry, business people and the South African public in general. Combining accounts of the history of the mining industry with profiles of its players both past and present, Deep South Africa will also pay tribute to those who have made meaningful contributions to the path of one of South Africa’s most influential sectors.

Contents include overviews of specific periods in the history of South African mining, projections for future growth and development, insight into the role of South African mining in the global sphere, profiles of mining rogues and heroes through the ages, information on sustainable mining and support services, company profiles and listings, and interesting facts and figures.

A host of industry experts have collaborated with Nelida in the production of this book, resulting in an insightful publication that captures the essence of South Africa’s mining industry. Partners in the project have included The Chamber of Mines, National Union of Mineworkers (NUM), Southern African Institute of Mining and Metallurgy and the Geological Society of South Africa.

5 000 copies of Deep South Africa have been printed. The publication will be distributed to local and international mining companies; university libraries; major mining, engineering and media organisations around the country; selected foreign trade delegations and suppliers; relevant museums; and to selected organisations supporting the widows and orphans of mineworkers in order to assist in their fundraising activities.

The book will retail at all leading bookstores around the country at a price of R279, including VAT.

Date: 19 October 2007

Nelida Publishing, winner Media and Marketing Category in the FNB/Enablis Business Challenge

Nelida Publishing, a niche publishing house focusing on targeted business publication, children bilingual literature and magazines, has been named one of the winners of the Enablis/FNB Sunday Times Business Challenge.

Nelida Publishing was selected as one of 59 finalists, from 1 850 national entrants, who presented their business to a panel of industry judges. Nineteen winning companies were chosen from these finalists. The winners were announced at the Microsoft campus in Johannesburg on Thursday, 18 October 2007. As the winner in the Media category, Nelida Publishing will share in the R20 million earmarked by Enablis for the development of small business in South Africa.

Established in 2006, Nelida launches its first business title, Deep South Africa, in November 2007. The book is a commemorative publication celebrating the achievements of the mining industry in South Africa. The publication has as its exclusive media partner (the online mining partner to Finweek), and Nelida has worked closely with the Chamber of Mines and other industry partners to ensure the success of the title.

The company has established relationships with international publishers Mantra Lingua. The latter has granted Nelida Publishing the rights to publish their titles in South Africa in the local vernaculars, as well as the distribution rights for other Mantra Lingua titles. “This is a great compliment to the company,” say Nelida directors, Janine Nel and Alida Keet.

During the next year, Nelida Publishing plans to launch two further business titles, as well as a range of magazines and children’s books.

Sowetan Article

Full chronicle of mining in SA

29 April 2008

For more than a century mining has been the lifeblood of the South African economy.Today South Africa holds the world's largest reserves of gold, platinum group metals and manganese ore.This covers 80 percent of the world's manganese, 88 percent of platinum group metal, 45percent of gold and 73 percent of global chromium reserves.

Until early this year South Africa was the world's biggest producer of gold (now China is) and platinum, coal and diamonds.These are impressive stats, which translate into mining being one of South Africa's most important economic sectors.

In 2005 the industry employed 450 000 miners. But in recent years it has had its fair share of problems - from the rising costs of doing business to reduced production, which has cost thousands of jobs. Eskom's recent load-shedding kneejerk reaction to the electricity shortage has exacerbated the problems of an industry battling to remain profitable.

Deep South Africa is a celebration of the South African mining industry. While some people might dismiss it as a public relations project, the list of its contributors is impressive.Thirteen contributors - most of them freelance writers, journalists and environmental experts - lent their expertise to the book project.Their vast combined experience reveals the industry as never before. It chronicles the history of mining since 1880, which has affected the development of the country as a whole.

Deep South Africa will interest people in the industry, business and the general public, who have always wondered what happens above and underground.Apart from the history the book profiles major role players past and present. It also pays tribute to those who have made meaningful contributions to mining.

Projections for future growth and development, insight into the role of South African mining in a global context and information on sustainable mining also form part of the book.It also includes company profiles, listings and interesting facts and figures.